ABOUT mAGNUS celander
Born and raised in Sweden, Magnus realised early on in life that he was fascinated with human behaviour, psychology, and what makes people tick.
He was intrigued by what makes some people LOVE to do the very same things that other people FEAR the most…
Why does Jill always run up to pet strange dogs when Damian deliberately makes a 15 minute detour around the outside of the park, just to avoid the risk of meeting one?
Why does Chris love to speak in front of a large group of people, when Kate starts shaking at the very thought of a microphone?
How did Sam manage to quit smoking on her first go, when Simon has been trying so hard but failed for 3 years?
Why do so many of us often procrastinate when we know how much we stand to gain from 'just doing it'?
After leaving university with an MSc in International Marketing, Magnus embarked on a career in brand and category management. He got to see and do a lot of exciting things thanks to working for some of the largest brands and retailers in the world. It also gave him a chance to live and work in several different countries.
However, he got frustrated by seeing colleagues and friends around him abandon their dreams out of fears and limiting beliefs. It seemed like such a waste for people not to follow their true calling. He also realised how many people walk around feeling miserable in their everyday life without really knowing any way out of it.
Fuelled by a desire to help and his fascination with human behaviour, Magnus set out to discover the fastest, most effective ways to help people change their reality and get the results they want. This search eventually led him to explore NLP (Neuro-Linguistic Programming).
Over the last 15 years, Magnus has been fortunate to train with and become certified by some of the leading NLP experts in the world. This includes NLP co-founder Dr John Grinder, Carmen Bostic St-Clair, NLP Master Trainer Michael Carroll, and Dr Heidi Heron.
Today, Magnus lives near the beach in Sydney, Australia. He is a member of the Australian Board of NLP / NLPAA . Most of his clients come from highly regarded word of mouth referrals.
He considers himself lucky and privileged to have three beautiful kids and an amazing woman in his life. He still can't surf but he does hold his own on a motorbike. He loves to play the piano and makes a pretty mean Old Fashioned - although rarely at the same time.
To jump head first out of a fully functional airplane is an amazing experience! What would you do differently in life if you woke up tomorrow morning and had no fear?
Magnus' Qualifications
Certified Master Practitioner of NLP (Worldwide Institutes of NLP) - Sydney, 2017
Member of the Australian Board of NLP / NLPAA - 2013-current
Certified New Code NLP Practitioner (by NLP co-founder John Grinder, ITANLP) - London, 2008
Certified NLP Practitioner (NLP Academy, ITANLP) - London, 2008
MSc in International Marketing (School of Business and Commercial Law, Gothenburg University) - Sweden 2005
